A handful of related thoughts, leading to a larger one:
Last week, my new favorite television show, Hung, ended its initial season run on HBO. On a lark, I posted to Facebook and Twitter for recommendations for a new series into which to sink my teeth. 24 hours and a few hundred suggestions later, a handful of key titles had bubbled to the surface as clear favorites (The Wire, Dexter if you’re curious).
The process was profoundly simple, near-instant, and fully qualifiable: I was able to aggregate all of the suggestions, and weigh them against my perception of the individual who had made the suggestion; qualified crowdsourcing.
*****
My wife tripped across the Active channel this morning on DirecTV, and I found it intriguing enough to grab a quick photo:
Access to weather and horoscope information are not all that interesting. Focus, though, on the bottom right hand corner: A list of the top programs currently being watched, segmented by region and program type.
I sent this to Dave (@extraface), who replied with the following: “It’s a start. I can’t believe all of that user data they’re sitting on that could be useful, that just sits there.”
My sentiments exactly.
*****
This got me thinking, oddly enough, about the New York Times – funny that the Grey Lady comes so squarely into play in discussions of this nature, although I would suggest that five years from now TimesPeople might well be one of the dominant case studies of the age.
TimesPeople, for those of you not familiar with the application, is described at NYTimes.com thusly:
TimesPeople is a new way to discover what other readers find interesting on NYTimes.com — and to make recommendations of your own. With TimesPeople, you can share articles, videos, slideshows, blog posts, reader comments, and ratings and reviews of movies, restaurants and hotels.
The magic of TimesPeople comes as your network of users expands, and adds an entirely new, real-time dimension to reading the paper.
Curious what I’m reading? Take a look.
*****
All of which brings me back to DirecTV. The natural, obvious extension of their Active channel is something very akin to TimesPeople – a real-time feed that lets us know what our friends are watching, what are friends are recommending, how the crowd is rating programming right now.
Combine this with our Twitter/Facebook/Gmail contacts, and this begins to get even more interesting. Quickly.
Are they working on it? Is Comcast developing this? I have to imagine that they are. My receiver is internet-enabled. My account is managed online, with an easy ability to reconcile my contacts with existing accounts. What, exactly, are the obstacles to deployment?
What is Bruce Mau watching right now, I wonder?
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