Who’s Going to Own our Preferences?

Karen made peaches for dessert, and Dave took a photo

Karen made peaches for dessert, and Dave took a photo

Some related thoughts, disparately organized:

The inimitable Dave Coustan (@extraface on Twitter) has been up here in Boston from Atlanta working with us for the last few days. Among the many things I have learned about Dave in that time:

I’ll come back to Dave and his preferences momentarily…

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Jamais Cascio has a good read this week on FastCompany that poses the following question: Are you ready for your phone, your laptop, your digital environment to be paying attention to everything you do?

Our laptops, mobile phones, and sometimes desktop computers increasingly come with built-in microphones, cameras, accelerometers, and even GPS. For the most part, these sensory technologies only come into play when we call upon them directly by launching a related application (to take a picture, or find something on a map, etc.). The rest of the time, these senses are turned off. Battery life probably plays a role in keeping the senses off, but I suspect a bigger reason is that we’re simply not accustomed to thinking about our tools as always “paying attention.”

…But imagine if you combine the sensory awareness with a more complex Bayesian-style learning system. What if your digital device could learn your habits, and adjust accordingly?

Nothing profoundly new here, although well-organized with great examples – a piece that got me thinking…

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As ‘if’ disappears, and ‘when’ emerges, complex notions of interaction and utility grow ever more-so.

This is terrifying. Watch someone use an airline e-ticketing kiosk to no avail. Our simplest, most one-dimensional interactions are obstacles.

This is empowering. James can find his tent the next time he goes to a festival – and a better-evolved system will soon help you find your car when you leave the show (in fact, it probably already does, but not at my preferred price-point).

This is exciting. I have full confidence that in ten years my running shoes will not only adapt to the surface I am running on (track v. road v. trail), but will also lace themselves to my preferred level of tension (and adapt as my feet swell). I know this because my car already performs these very functions, and Moore’s Law is one of the few things that’s not going anywhere.

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All of which brings me back to Dave, and his preferences.

We both, it turns out, like Pinot Noir. Dave likes push messaging, and so do I. But Dave likes audio notifications, and I do not.

As the utilities at our disposal grow exponentially more micro in scale – consider the increasingly limited scope of the applications on your phone or desktop (this is a good thing, I think) – our need to define preferences grows exponentially more critical.

Consider a rather one-dimensional example: To turn off audio notifications (but leave sound on on my device), I need to adjust my preferences in TweetDeck, Adium, Twhirl, et al individually. Should I decide that ‘hey, I actually would prefer to be pinged out-loud’, I’m compelled to adjust my preferences once-again. Simple enough, I suppose, although I’d love an open application that each of these could tap into in order to adjust a set of configurations for each, en masse.

The same problem applies when I change my primary email address, preferred Twitter stream, etc… which I access across an ever-expanding array of devices.

Consider, also, the ambient awareness of the devices referenced by Jamais. Configuring devices that think for us requires a substantially better-defined set of preferences in order to be truly ‘location-aware’, and behave in a manner that is both intuitive and desirable.

Consider, now, an altogether more complex set of preferences:

  • I like my milk cold, and so I keep my refrigerator at 39 degrees (fahrenheit).
  • I like to listen to opera in the morning, but prefer hip hop at night.
  • I drink iced coffee in the summer, but prefer hot tea in the winter.

Abstract? sure. And these preferences are of little concern, today, in the context of my computer and mobile devices.

Is there any doubt, though, that the day is coming (and soon), when I’ll control the temperature of my refrigerator remotely; when my iPhone and car will be able to serve up the music I like based upon my tastes; when the act of walking into a coffee shop will trigger the pouring of my favorite beverage? You (and I) can be sure of this. It’s already happening (most likely in Korea, where it’s 2026).

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So how is this going to work? Where are we going to store our global set of preferences, and how will they be accessed? I’m not in a position to say with any certainty (although this guy is probably thinking about it). But I might posit the following:

  1. Our universal preferences will be stored  in the cloud and updated via our mobile devices. Preference is at the heart of mobility, I think. No great leap of logic here.
  2. An open standard for the storing and taxonomy of our personal preferences will necessarily evolve to suit the array of our needs – something like Bonjour meets the Dewey Decimal System.
  3. Smarter devices will pair on a standard akin to (but probably not) Bluetooth, and access these preferences to configure themselves. Not sold? Consider the complexity of configuring your shoes or your desk lamp through a built-in interface.
  4. As open preference standards evolve to encapsulate even more fragmented and specific preference sets, the ability to incorporate these standards into product firmware will be a big part of time-to-market considerations and feature set standards.

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So who’s going to deliver this set of open preference standards? Hardware manufacturers will try (and fail). Microsoft will try (and fail, I think). Google is working on it, you can be sure (and might succeed). Will there be an open source alternative (one would imagine)?

The answer probably lies in the answer to these questions:

  1. Who do you trust to get it right (getting it wrong would be disastrous)?
  2. Who do you trust to play well with others?
  3. And, most significantly – and this is a question for the Lawrence Lessigs of the world – who do you trust with the value of your preferences (because they may have more value than any personal data we’ve yet considered)?

Related posts:

  1. Standard Gauge and Cupcakes
  2. Macrotrends 2010-2012: Social Behaviors in Retail Environments
  3. DIRECTV is about to get really, really interesting (I think)
  4. Great Street Games as a Platform for Urban Exploration
  5. Nuisance Machines

  • It's somewhat related to the complexity that exists now in (metaphorically) shaking hands and sliding a business card into your pocket. Over the past couple of days I've added your Flickr stream, add you on Twitter, accepted your friend request, found your blog, added it to my Reader, accepted a friend request on Foursquare, bookmarked an article in Delicious, accepted your friend request on Facebook... Each of these required separate steps and some clumsy digging around, when what I really wanted was a "connect me with all of Ian's shit" feature. With that kind of streamlining would come some degree of loss of control and customization - as evidence by the FriendFeed approach - but even a "lifestream" type feed doesn't really reduce the effort involved in making all of those granular connections.
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Wharton Grads, Olympic Uniformity, Eigenvalues, Heatmaps and the RGB of Cornflower Blue

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Some found materials and reading collected while spending the weekend pondering the mind-numbing decline of Robert Christgau, Dean of American Rock Critics ((Truly a confounding title, no?)), who placed American Saturday Night by Brad Paisley atop his 2009 ballot for the Pazz and Jop poll. While I’ve little remaining appetite for further infographics, there’s likely an intrepid soul willing to take on the charting of Christgau’s decline in a format as easily-consumed as Paisley’s quasi-country-with-a-slice-of-the-21st-century pop. Until that day when The Village Voice takes a cue from Etsy and opens up its API, the Dean himself has made the data available.

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Bruce Mau on Interdisciplinary Conceptualization

The way it works now is that an engineer often does structure, an architect does skin, a space planner does interiors, and an industrial designer does product. It’s a nasty mess. The quality of life that it produces is also a nasty mess, and we all suffer. The problems are where those things rub up against one another.

Jane Jacobs on Specialization

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Lovely Geographies

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We can now tell where a plane is mid flight, we know how many miles we ran and if we are clever, we can map those miles, we can see exactly where photographs were taken and our cars can be effortlessly guided to our destination by satellites.

A great point. As we immerse ourselves in both maps of our creation (think Flickr), maps we need (think GoogleMaps), and an overwhelming volume of data that can be plotted in near-real-time about just about everything, a greater understanding of both where it is that we operate, and where we are in context of the world around us seems equally inevitable and appealing.

Neoteny and Playfulness and Pretend

Joi Ito posted this week his contribution on neoteny to Seth Godin’s free new e-book What Matters Now:

The future of the planet is becoming less about being efficient, producing more stuff and protecting our turf and more about working together, embracing change and being creative. [...] It’s time we listen to children and allow neoteny to guide us beyond the rigid frameworks and dogma created by adults.

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In the wake of the announcement from the UK Met Office that they will be making available data from more than 1000 globally-dispersed weather stations, Manuel Lima made something of a call to arms for the data and information visualization set:

Public (Water) Squares

via Pruned, a Dutch endeavor called Waterpleinen – a now-commissioned set of public spaces that serve both as locales for community gathering/play and stormwater repositories. From the Waterpleinen site:
Most of the year the Watersquare will be dry. It is only during heavy rainfall that the square will be filled with water. Streams, brooklets and ponds [...]

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via PSFK comes this astounding telling of the history of friendship by William Deresiewicz of The Chronicle of Higher Education, through the lens of contemporary social networks. There’s a lot to digest (and like) here, but this nugget rang true for me:
And so we return to Facebook. With the social-networking sites of the new century—Friendster [...]

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Calculated, unidentifiable transformation is a much murkier proposition (which is, perhaps, why the changes in China scare the hell out of so many Westerners). It’s also a big part of the reason for the collective impatience with President Obama – who promised change (but did not promise that it would be instantly recognizable).

I’ve noted frequently here, and in a particularly robust conversation with Gareth Kay, that there exists tremendous inherent value for brands in mundane, incremental change that reveals itself only through the larger transformations it enables. Consider the massively incremental transformations at HP as outlined by Carly Fiorina some years ago or the slow evolution of IBM into a services provider.

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