Fallow Field Farming
An interesting post last week over at Idea Sandbox on the concept of fallow field farming, and whether brands ought to explore a methodology that halts short-term growth to allow operations/markets to replenish:
What about the notion of letting the business rest for a season to allow it to rejuvenate? Instead of aggressively building new stores or launching new products – why not let that part of the business go fallow?
It’s an interesting notion – a distant cousin of creative destruction. Worth a read, given some free time.
Related posts:
- VORP and Creating Customer Value
- Reinvention is Coming
- “Your users don’t care that it’s hard…”
- links for 2009-01-09
- Really Small Formats, Really Big Brands
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