The good folks at Poke London shut their doors this past week for a day to engage in their first day-long hack around the broad topic of food (this, of course, being an area of particularly English expertise).
It’s a great idea. Color me impressed.
Iain Tait has a rundown of the first hack: The proper cappuccino:
Today’s preliminary investigation and interviews have unearthed a whole bunch of interesting stuff – like more than a few places that basically think a cappuccino is a latte with chocolate on top (and they’ve admitted to that on camera).
As an aside. Poke’s explanation of the idea for Hack Day is catalogued on their website under ‘fun stuff’. I wonder whether Grant McCracken, whose new book Chief Culture Officer is mandatory winter reading (for me, at least) would agree. One might reasonably argue that this program, while certainly fun, is also at the core of a creative enterprise. Best guess: The folks at Poke would agree.
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