Some choice pearls from an imagined, and quite interesting, Media Magazine ‘interview’ this month with Bill Bernbach (who passed away in 1982), culled from verbatim quotes, and surprisingly prescient:
I want to warn you against believing that advertising is a science…Logic and overanalysis can immobilize and sterilize an idea. It’s like love – the more you [...]
Published on September 9, 2009 9:51 am.
Filed under: People and Brands, Quotations Tags: advertising, art, bill bernbach, logic, science
Jason Kottke has a post today recalling this quote from legendary ad man Howard Gossage from Harpers in 1960:
Outdoor advertising is peddling a commodity it does not own and without the owner’s permission: your field of vision. Possibly you have never thought to consider your rights in the matter. Nations put the utmost importance on [...]
Published on April 10, 2009 9:09 pm.
Filed under: People and Brands Tags: advertising, boards, commodity, outdoor advertising
Heavyset loyalists know that I’m a fan of Kevin Rothermel’s blog. A few days back, Kevin posted what he termed a ‘rant’, but is, in this reader’s opinion, is quite the opposite. In response to some of the wholesale generalities bandied about by a handful of unabashed social media mavens, Kevin writes:
Interesting doesn’t go away [...]
Published on February 26, 2009 3:30 pm.
Filed under: People and Information, Things I Have Written Tags: advertising, dna, duncan watts, experience, social networking, wave function