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	<title>Heavyset &#187; advertising</title>
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		<title>The Perils of Logic and Overanalysis</title>
		<link>http://www.hvyset.com/2009/09/the-perils-of-logic-and-overanalysis/</link>
		<comments>http://www.hvyset.com/2009/09/the-perils-of-logic-and-overanalysis/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 13:51:51 +0000</pubDate>
		<dc:creator>Ian Fitzpatrick</dc:creator>
				<category><![CDATA[People and Brands]]></category>
		<category><![CDATA[Quotations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[bill bernbach]]></category>
		<category><![CDATA[logic]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://www.hvyset.com/?p=998</guid>
		<description><![CDATA[
Some choice pearls from an imagined, and quite interesting, Media Magazine &#8216;interview&#8217; this month with Bill Bernbach (who passed away in 1982), culled from verbatim quotes, and surprisingly prescient:
I want to warn you against believing that advertising is a science&#8230;Logic and overanalysis can immobilize and sterilize an idea. It&#8217;s like love &#8211; the more you [...]]]></description>
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		<title>Peddling a Commodity One Does Not Own</title>
		<link>http://www.hvyset.com/2009/04/peddling-a-commodity-one-does-not-own/</link>
		<comments>http://www.hvyset.com/2009/04/peddling-a-commodity-one-does-not-own/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 01:09:38 +0000</pubDate>
		<dc:creator>Ian Fitzpatrick</dc:creator>
				<category><![CDATA[People and Brands]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[boards]]></category>
		<category><![CDATA[commodity]]></category>
		<category><![CDATA[outdoor advertising]]></category>

		<guid isPermaLink="false">http://www.hvyset.com/?p=961</guid>
		<description><![CDATA[
Jason Kottke has a post today recalling this quote from legendary ad man Howard Gossage from Harpers in 1960:
Outdoor advertising is peddling a commodity it does not own and without the owner&#8217;s permission: your field of vision. Possibly you have never thought to consider your rights in the matter. Nations put the utmost importance on [...]]]></description>
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		<title>Upping the Ante on Interesting</title>
		<link>http://www.hvyset.com/2009/02/upping-the-ante-on-interesting/</link>
		<comments>http://www.hvyset.com/2009/02/upping-the-ante-on-interesting/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 19:30:54 +0000</pubDate>
		<dc:creator>Ian Fitzpatrick</dc:creator>
				<category><![CDATA[People and Information]]></category>
		<category><![CDATA[Things I Have Written]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[dna]]></category>
		<category><![CDATA[duncan watts]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[wave function]]></category>

		<guid isPermaLink="false">http://www.hvyset.com/?p=719</guid>
		<description><![CDATA[Heavyset loyalists know that I&#8217;m a fan of Kevin Rothermel&#8217;s blog. A few days back, Kevin posted what he termed a &#8216;rant&#8217;, but is, in this reader&#8217;s opinion, is quite the opposite. In response to some of the wholesale generalities bandied about by a handful of unabashed social media mavens, Kevin writes:
Interesting doesn’t go away [...]]]></description>
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