Folks were much agog this week as the above video made the rounds – first at New Scientist, and subsequently picked up over at Beyond the Beyond and elsewhere.
Lost in some the dialogue was that both the video and the discussion surrounding it focused not on ’seeing through walls’, as implied by the title, but rather around corners. This is, to be sure, a semantic point – and one that does little to diminish the wow factor of seeing around corners via augmented reality. Still, I was drawn in by the promise of X-Ray-Spex – not, of course, the folks who brought us the seminal ‘Oh Bondage, Up Yours’, but rather the idea of peering through the myriad walls that stand between us and those things we covet (or might covet, if only we could see them).
Published on October 26, 2009 10:56 pm.
Filed under: Notes on Things Seen, People and Spaces Tags: Augmented Reality, effect relationship, experience, metadata, public spaces, x ray spex
I’ve been ruminating all weekend on this video, created by the good folks at Moving Brands. In summary: they found that a white paper on ‘Living Brands’ dated quickly, as is the nature of such documents. Rather than republish the document in a new iteration, they decided to employ augmented reality as a means of updating the document in real time. Essentially, anyone who has purchased the publication will find that the document is truly evergreen.
Published on October 26, 2009 1:15 pm.
Filed under: Notes on Things Seen, People and Brands Tags: Augmented Reality, brands, possibilities, textbooks