“Sometimes I like to talk about the “paradox of marketing.” As marketers we feel obligated to get our clients/brands where the eyeballs are. We then descend on that thing like vultures and in most cases we destroy that thing we originally loved and saw as an opportunity to reach consumers. (Think George from “Of Mice and Men” with the rabbit.) We’re currently in the process of killing Twitter as well.”
– Freddie Laker via Take Me To Your Leader
Published on October 13, 2009 11:45 pm.
Filed under: People and Brands, Quotations Tags: consumers, marketing, paradox, Twitter
Ran across this sign today in the parking lot of the wholesale giant from whom I was purchasing baby wipes and dishwashing detergent:
It brought to mind a similar sign I’ve come across at IKEA (my shopping habits are frighteningly naked at the moment):
I happen to very much like the idea behind both messages: effectively that [...]
Published on February 18, 2009 3:48 pm.
Filed under: People and Brands Tags: consumers, cost, illustration, participation, quantification, shopping, signs