Service Untitled posts today on the problem of getting engineers to think about customer service as part of the product development process:
The best way to make engineering groups aware of the challenges involved with customer service is to ask them to do customer service. Even if it isn’t that frequent (have each engineer answer support [...]
Published on February 23, 2009 10:11 pm.
Filed under: Notes on Things Seen, People and Other People Tags: customer service, differentiation, engineer, experiences, imagineers, problem solving
Two equally-addictive toys I’m playing with this week:
1. The Brand Asset Valuator: Some of you will be familiar with this particular gadget from Y&R (or at least from John Gerzema of Y&R). The Flex application allows you to compare the momentum of up to three brands simultaneously along four distinct criteria:
Energized Differentiation – the measure [...]
Published on February 17, 2009 10:47 pm.
Filed under: Notes on Things Seen, People and Brands Tags: brand asset valuator, conversation, differentiation, familiarity, global perceptions, relevance, Social Media, tools