Utility Utilities

PSFK posts today on Google’s Power Meter initiative.
It’s a fabulous idea, to be sure: Allow anyone with a smart meter to plug into the Google application and retrieve a visualization of their actual power usage, thus enabling users to make informed decisions about their power consumption, and ultimately cut down on both usage and costs [...]

Standard Gauge and Cupcakes

1,435mm is a decidedly significant, if seemingly arbitrary figure.
As it happens, it the precise amount of space between train track rails dictated by Standard Gauge (occasionally referred to as Stephenson Gauge), and the specification used on some 60% of the world’s railway mileage.
Four feet, eight and one-half inches – a standard that allows trains to [...]

links for 2009-01-15

Behavior Change Is The New Game Change
David Armano on the real goal.

Ghostwriting, Social Media and Ethics | Marketing Profs Daily Fix Blog
Beth Harte considers the notion of having others do our social media legwork for us.

TED Blog: What do consumers want? Joseph Pine on TED.com
Joseph Pine thinks selling authenticity is tough. I'll say.

Conversation Agent: Two [...]