links for 2009-01-15

Behavior Change Is The New Game Change
David Armano on the real goal.

Ghostwriting, Social Media and Ethics | Marketing Profs Daily Fix Blog
Beth Harte considers the notion of having others do our social media legwork for us.

TED Blog: What do consumers want? Joseph Pine on TED.com
Joseph Pine thinks selling authenticity is tough. I'll say.

Conversation Agent: Two [...]