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Ian Fitzpatrick writes, collects and shares things here.

Some of these things have to do with brands, some of them have to do with buildings and places or machines or computers (which are, you know, machines, too). Each of them has to do with people, and the ways in which we respond to the stimuli around us.
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Posts tagged 'narrative':
Published Oct 21.09

The Hi-Low Tech group at the MIT Media Lab has created something profoundly intriguing – a series of pop-up books with an added layer of interactivity.

While the books, in themselves, are certainly something to behold, they hint at a much deeper set of implications, namely: the use of paper-thin electronics that can convey a narrative that responds to either direct or indirect user input. These popables, as they’re named, in combination with technology that reads data from the user’s environment or portable devices, might in the near-term help realize dynamic, customized storytelling – or even something akin to immersive three-dimensional textbooks when integrated with augmented reality technologies.

Until that point, of course, you might simply enjoy them for what they are.


Link: Electronic Popables on Rhizome Categorized as: Links, People and Devices

Published Mar 24.09

Admission: I did not attend either SXSW event in 2009 (and had I been so-inclined, would likely have opted for the latter).
Like you, I did have access via Twitter and the blogosphere to literally of thousands of real-time updates, most of which were both redundant and lacking in sense of time and place (due largely [...]

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Categorized as: Ephemera, Notes on Things Seen

Published Mar 12.09

Before there was a Heroes comic book series, Marvel created a fantastic series of comics called ‘What-If?’ that lived entirely outside the (admittedly limited) constraints of the existing character and narrative arcs of its properties.
Some of my favorite titles:

What if Conan the Barbarian walked the earth today?
What if Captain America had been elected president?
What if [...]

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Categorized as: People and Brands

Suggested Reading:

  • Talent Imitates, Genius Steals
    Insights from the mind of Faris Yakob, former Digital Ninja at Naked, now leading digital strategy for McCann. Topics range from transmedia studies to the evolution of social norms.
  • Adliterate
    Richard Huntington, Director of Strategy for Saatchi & Saatchi UK, posts some of the best-written perspectives on account planning and brand behavior to be found anywhere.
  • 180360720
    Helge Tenno, Strategic Director at Oslo agency Screenplay, posts frequently and thoughtfully on directions in mobile and social spaces. He’s a hell of a writer – and his slides make for great reading, as well.
  • Advertising Lab
    Ilya Vedrashko, an emerging media strategist at Hill Holliday, publishes this site about emerging tech and engagement opportunities.
  • Brand New
    Gareth Kay, formerly of Modernista! and now leading digital strategy for Goodby, writes frequently (and well) here on notions of brand planning and customer engagement.