Ian Fitzpatrick writes, collects and shares things here.
Some of these things have to do with brands, some of them have to do with buildings and places or machines or computers (which are, you know, machines, too). Each of them has to do with people, and the ways in which we respond to the stimuli around us.
Facebook: ianfitzpatrick
Flickr: hvyset
Foursquare: ianfitzpatrick
Last.FM: hvyset
LinkedIn: Ian Fitzpatrick
Skype: iandfitzpatrick
Tumblr: heavyset
Twitter: @ianfitzpatrick
Vimeo: Ian Fitzpatrick
The Hi-Low Tech group at the MIT Media Lab has created something profoundly intriguing – a series of pop-up books with an added layer of interactivity.
While the books, in themselves, are certainly something to behold, they hint at a much deeper set of implications, namely: the use of paper-thin electronics that can convey a narrative that responds to either direct or indirect user input. These popables, as they’re named, in combination with technology that reads data from the user’s environment or portable devices, might in the near-term help realize dynamic, customized storytelling – or even something akin to immersive three-dimensional textbooks when integrated with augmented reality technologies.
Until that point, of course, you might simply enjoy them for what they are.
Link: Electronic Popables on Rhizome Categorized as: Links, People and Devices
Posts by Dave Brown, founder of the company of the same name, focused on creative efforts for entities of all types.
Gareth Kay, formerly of Modernista! and now leading digital strategy for Goodby, writes frequently (and well) here on notions of brand planning and customer engagement.