Three loosely-related notes on a theme:
A colleague and I were discussing this morning the relative stagnation of snowboard design in recent years. By this we meant, of course, the structural design of the boards themselves, and not the graphics (which are often fantastic to behold). Both of us are old enough to recall the swallowtail, [...]
Published on March 11, 2009 3:58 pm.
Filed under: Ephemera, Notes on Things Seen Tags: brand, conversation, energy waste, evolution, mobile phones, personal growth, power consumption, power management, relevance
Two equally-addictive toys I’m playing with this week:
1. The Brand Asset Valuator: Some of you will be familiar with this particular gadget from Y&R (or at least from John Gerzema of Y&R). The Flex application allows you to compare the momentum of up to three brands simultaneously along four distinct criteria:
Energized Differentiation – the measure [...]
Published on February 17, 2009 10:47 pm.
Filed under: Notes on Things Seen, People and Brands Tags: brand asset valuator, conversation, differentiation, familiarity, global perceptions, relevance, Social Media, tools
Two very insightful interviews posted this morning:
Chris Wilson over at The Marketing Fresh Peel interviews Piers Fawkes of PSFK as part of his Future of Work series. Fawkes opens up on his views of the changes in the workplace that Gen-Y will face:
Gen Yers are going to work for scores of companies and they need [...]
Published on February 13, 2009 11:57 am.
Filed under: Notes on Things Seen, People and Other People Tags: backcatalogue, changes in the workplace, current systems, indie labels, insight, music, music business, people, place, PSFK, relevance, transparency