Note: This is the first in a series of posts that explore trends at the intersection of human behavior and technology that might emerge over the next three years from the convergence of other, established trends.
The Macrotrend:
The normalization of social behaviors on the web, in combination with the ability to centralize human networks via [...]
Published on October 21, 2009 7:15 am.
Filed under: People and Spaces, Things I Have Written Tags: barcode, functionality, innovation, mobile, new york times, platforms, scarcity, tools
Andy Whitlock over at Now In Colour posts today on the misnomer that is ‘quick registration’ – in Andy’s case registration required to read an article at the website of The Financial Times:
Effort isn’t directly proportional to the amount of work that needs to be done. It also concerns that individual’s desires and expectations.
Well phrased, [...]
Published on January 22, 2009 8:39 am.
Filed under: People and Brands Tags: consumer experiences, conventional wisdom, insight, misnomer, opportunity cost, scarcity, tradeoff, word of mouth
Author’s note: This is the second in a series of several posts on the much-discussed notion of ‘creating customer value’, culled from what was originally an extraordinarily long post and separated into more focused topics. The first, exploring customer value through the lens of VORP, can be found here.
This from C.B. Whittemore of the well-penned [...]
Published on January 20, 2009 1:06 pm.
Filed under: People and Brands Tags: customer value, experiences, innovation, scarcity