#garden and the social media impulse

#garden is a piece that investigates the social media impulse. Several potted plants are set up in the exhibition space, rigged with electronic sensors and a water pump. Based on sensor data, the #garden will communicate its mood nightly via Twitter, a social media “microblogging” platform. Twitter users can give the #garden water by responding to its posts.

via Vimeo

Published on October 14, 2009 5:01 am.
Filed under: Notes on Things Seen, People and Information Tags: , , , ,

Geoff Livingston on Evading Accountability

From Valeria Maltoni’s interview with Geoff Livingston this week on Conversation Agent:
Social media had an opportunity to make more companies accountable, but by and large, companies are evading this call to responsibility. I question whether social in corporate America can get the job done, and instead am starting to look at other ways to affect [...]

Published on September 11, 2009 4:09 pm.
Filed under: People and Brands Tags: , , , , , ,

What You Say v. What You Do

Social Media: It’s Not What You Say That MattersView more documents from Paul Isakson.
Paul Isakson has a brilliant, and I think quite on-point, take on where the social web is today, and where it’s headed. You’ve likely seen a great deal of this before, albeit perhaps in slightly different contexts.
The clincher, for me, is this [...]

Published on September 9, 2009 3:46 pm.
Filed under: Links, People and Brands Tags: , , , , ,

Contemplating the Soft Infrastructure of Social Media

There are some really intriguing underpinnings of an infrastructure meme at the moment, which I’ll attempt to coalesce around some ongoing social media trends. Please bear with me:
Deepak Kumar, a consultant with the ICFAI Journal of Infrastructure, outlines the distinctions between ‘hard infrastructure’ and ’soft infrastructure’ in these terms1:
(The) infrastructure sector is divided into hard [...]

Published on March 17, 2009 5:14 pm.
Filed under: People and Brands, Things I Have Written Tags: , , , , , , , , , , ,

Really Small Formats, Really Big Brands

A reminder that large brands using social media is good, but large brands using social media thoughtfully is much better. 140 characters are more than enough for grace and courtesy.
That said, imagine if (God forbid), you could Tweet to find out if your specific flight will have WiFi. Baby steps, I guess.
*****
Mashable has a great [...]

Published on March 10, 2009 9:35 am.
Filed under: Links, People and Brands Tags: , ,

Two Toys: Trading Up vs. Trending Up

Two equally-addictive toys I’m playing with this week:
1. The Brand Asset Valuator: Some of you will be familiar with this particular gadget from Y&R (or at least from John Gerzema of Y&R). The Flex application allows you to compare the momentum of up to three brands simultaneously along four distinct criteria:

Energized Differentiation – the measure [...]

Published on February 17, 2009 10:47 pm.
Filed under: Notes on Things Seen, People and Brands Tags: , , , , , , ,

links for 2009-01-15

Behavior Change Is The New Game Change
David Armano on the real goal.

Ghostwriting, Social Media and Ethics | Marketing Profs Daily Fix Blog
Beth Harte considers the notion of having others do our social media legwork for us.

TED Blog: What do consumers want? Joseph Pine on TED.com
Joseph Pine thinks selling authenticity is tough. I'll say.

Conversation Agent: Two [...]

Published on January 15, 2009 4:02 pm.
Filed under: Ephemera, Links Tags: , , , , , , , , , , ,

links for 2009-01-09

Citi Field: Where Homeruns Go To Die – Amazin’ Avenue
I’m not a Mets fan by any stretch of the imagination, but have long held particular interest in the varying dynamics of MLB ballparks. This is about as good as it gets in that regard.

Street creativity by 6emeia
I am always impressed by those who make novel use [...]

Published on January 9, 2009 4:03 pm.
Filed under: Ephemera, Links Tags: , , , , , , ,