Ian Fitzpatrick writes, collects and shares things here.
Some of these things have to do with brands, some of them have to do with buildings and places or machines or computers (which are, you know, machines, too). Each of them has to do with people, and the ways in which we respond to the stimuli around us.
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I’ve been ruminating all weekend on this video, created by the good folks at Moving Brands. In summary: they found that a white paper on ‘Living Brands’ dated quickly, as is the nature of such documents. Rather than republish the document in a new iteration, they decided to employ augmented reality as a means of updating the document in real time. Essentially, anyone who has purchased the publication will find that the document is truly evergreen.
Read the full post...Categorized as: Notes on Things Seen, People and Brands Published Oct 21.09
The Hi-Low Tech group at the MIT Media Lab has created something profoundly intriguing – a series of pop-up books with an added layer of interactivity.
While the books, in themselves, are certainly something to behold, they hint at a much deeper set of implications, namely: the use of paper-thin electronics that can convey a narrative that responds to either direct or indirect user input. These popables, as they’re named, in combination with technology that reads data from the user’s environment or portable devices, might in the near-term help realize dynamic, customized storytelling – or even something akin to immersive three-dimensional textbooks when integrated with augmented reality technologies.
Until that point, of course, you might simply enjoy them for what they are.
Link: Electronic Popables on Rhizome Categorized as: Links, People and Devices
Insights from the mind of Faris Yakob, former Digital Ninja at Naked, now leading digital strategy for McCann. Topics range from transmedia studies to the evolution of social norms.
Dan Hill, head of research for the Sydney office of Arup, uses City of Sound for in-depth, thought-provoking explorations of urban informatics and the ways in which they help people engage cities.